Media Pack notes

Social Grade Social Status Occupation

A Upper middle class - Higher managerial, administrative or professional

B Middle class - Intermediate managerial, administrative or

professional

C1 Lower middle class - Supervisory or clerica, junior managerial,

administrative or professional

C2 Skilled working class - Skilled manual workers

D Working class - Semi and unskilled manual workers

E Those at lowest level of subsistence - State pensioners or windows (no other earner)

of casual or lowest grade workers

Bridesmagazine

Profile

• Average age -28
• 87% female
• 66% ABC1
• 45% london/SE based

Traffic

• 500,00 page impressions per month
• 30,000 unique

Rate card

• Banners - £35 cpm
• Skyscrapers - £40 cpm
• Rich Media - £45 cpm
• Promotion - from £5k
• Sponsorship - POA

Glamour

Profile

• Age Range 18-44, average age 23
• 85% single, 83% ABC1
• Average Pi £21,500
• 34% do not visit any other female website
• Glamour.com mobile- now launched on 02 & vodafone live!

Traffic

• 8 million impressions per month
• 500,00 unique users per month

Rate card

• Banners - £35 cpm
• Skyscrapers - £40 cpm
• Double skyscrappers - £50 cpm
• Rich media - m£45 cpm
• Email sponorsship from - £65 cpm
• Promotion - from £5k
• Sponsorship - POA

Vouge

Profile

• Age range 18-44 average age 28
• 93%female, 29% married, 67% workfull time
• 83% ABC1
• Average PI £47,500

Traffic

• 33 million page impressions per month
• 1.2 million unique users per month

Rate card

• Banners - £35 cpm
• Skyscrapers - £40 cpm
• Rich media - £45 cpm
• Email sponsorship from - £65 cpm
• Email list purchase - £250 cpm
• Promotion - from £5k
• Sponsorship - POA

GQ

Profile

• Average age 30
• 97% male
• 85% ABC1
• Average PI £36, 250

Traffic

• 8 million page impressions per month
• 500,000 unique users per month

Rate card

• Banners - £35 cpm
• Skyscrapers - £40 cpm
• Rich media - £45 cpm
• Email sponsorship from - £65 cpm
• Email list purchase - £250 cpm
• Promotion - From £5k
• Sponsorship - POA

Traveller 

Profile  

• Average age 38
• 48% male 
• 52% female
• Average HHi £103,000
• 91% holiday 3+ times a year

Traffic

• 2.2 million page impressions per month
• 270,000 unique users per month
• 60,000 PDA users

Rate card

• Banners - £35 cpm
• Skyscrapers - £40 cpm
• Rich media - £45 cpm
• Email sponsorship from - £65 cpm
• Email list purchase - 3250 cpm
• promotion - from £5k 
• Sponsorship - POA

Media pack is a website that shows the target audience of 6 different magazines and its precise sales, even to how much the readers earn and where they live for example Bridesmagazine is pacifically for woman from South East London. i shall now go onto doing this for my own Fortismere magazine.