evaluation

y magazine is similar to other teenage girl magazines. My front cover layout follows the same conventions of many other girl magazines this is because i had a pacific target audience. I think my media project represents a particular social group quite well as i have used bright feminine  colors to draw the reader it i have also put 5 different stories that the reader would enjoy reading on the front cover making the reader aware that there is more inside. I have done alot of research to make sure that i reached my target audience however, i feel this magazine would attract the younger half of my target audience as the colors used are quite young. As i my target audience wasn't only for 6th formers i therefore didn't do any research on collage magazine which i now felt i should have in spite of this my research did show that people in years 12-13 did like these colors. The picture i chose has gone well for this magazine as it is a young teenage student who goes to fortismere. She is not wearing much make-up this is important as one of the stories is about make-up and how you don't want to wear to much (Fashion and beauty at school, more is less). 

On the other hand i do not feel like i quite met the target audience set by myself as i think it would appeal more to a younger 

I think the text i have chosen to use on the magazine cover goes well as it is soft and easy on the eye and will be recognizable if seen again. The text used on stories is clear and easy to read which will encourage the reader to buy the magazine. however i have not used the fortismere font on the magazine as i feel it would be nice for the reader to get away from something the see every day e.g.. on there homework diaries and around school.

From this project i have learnt a great deal about photoshop, although i do not full understand it i now feel confidant to use it again. However i feel if i had learnt more about photoshop and had more to practice and make more mock ups then my final piece would look more professional and neat.

i feel my hard effort can been seen in this project however again if i had had more time i would have made the front cover look more expensive and professional i shall therefore use this to help me with my up coming project on music magazines.

Final Front cover:

Final Contents page:

making the front cover

I then went on to playing around with the photograph that I wanted to use for my front coverThis was the original photograph:


Firstly i changed the color of the eyes from dark green to blue i shall also take away any redness in the eyes from the flash:


I then brightened, changed the contrast and changed the back ground:

I now need to move on to playing around with fonts, i needed the font to be girly but saficticated.
I am going to use the colors that were most popular in my questionaire; baby blue, pink and yellow howver i might include purple in some of the text as the color of the dress being worn in purple.

(couldn't get the image to be smaller)

- Bright, bold, contrasting colors so that the text stands out and catches you eye.

- Very feminine colors, there for has clear target audience and easy for a female o find on shop shelf.

- Same recognizable title and font.

- Smiling famous idol on front makes teenager want to magazine as they can find out more about her.

- Free poster to encourage reader to buy the magazine.

- The clear sharp font of the subheadings tells the reader that the stories are to the point and can be found easily.

- The fact that the cover is packed with stories shows the reader that you will be getting you moneys worth.

Front cover research

In class we analyzed a magazine front cover, this magazine was Cosmo girl. It was helpful for me to analyze this magazine as it is also aimed at teenage girls, however the age range is different (younger).

I shall now create and carry out a questionnaire asking my target audience what they think about my ideas. I handed out my questionnaire to 15 Fortismere pupils and 5 pupils from other schools all within my target audience (years 9-13) here are my results:

What would you most like to have a school magazine based on?

Sports:1

Music:3

Stories about Fortismere:6

Fashion:5

Stories of pupils in Fortismere:5

As the last 3 options are most popular i shall included all of these so that there is some varity to the magazine

Favorite colors for a school magazine?

Pink: 5

Baby Blue:5

Orange:

Yellow:6

Green:

Purple:2

Black:2

the most popular colors were pink, yellow and baby blue as these are all bright colors and all very famine i shall include all 3 on my front cover.

How often would you buy the school magazine if there was one?

Monthly: 8

Weekly:4

Every 2 weeks: 4

Every term:4

Monthly was the most popular, i think this is the best times for the magazine to be made as it give time for stories to happen and be written.

Ideas for the front cover

My magazine is goin to aimed at teenage girls aged between 14-18 (years 9-13), living in North London who go to Fortismere school. Their interests would include music, friends, shopping boys. They would also like to keep up with what is happening around the world, and real life stories ( embarrassing stories, shocking stories, advice on real problems)

As it is going to be aimed at teenage girls the colors i will use will be bright and will have typical feminine use of pink.

Storys that i might include on contents page and front cover:

- Events happening in and around Fortismere.

- A problems page.

- World news summed up in a page so that readers stay intrested in what happening around the World.

- Pictures of things that have happened around the school each month.

- 10 things you never knew about Fortismere

- Interview with a celebrity from Fortismere

- Fashion and beauty at school, less is more.

- An interview with a diffrent teacher each month, so that students can relate to their teachers.

- How to keep safe when out of school

Stroys that could be on the front cover:

- 10 things you never knew about Fortismere

- An interview a teacher

- A problems page

- Events happening at Fortismere

Possible titles:

- Girls... on the hill

- f.s girls

- FFF (for fortismere females)

I have included the fact that its a girls magazine in all the possible titles, this is so that it is clear who the magazine is for. i have decided to call the magazine 'Girls... On the hill' this is because '...On the hill' is Forismere's slogan and is used on most things to do with Fortismere.

Media Pack notes

Social Grade Social Status Occupation

A Upper middle class - Higher managerial, administrative or professional

B Middle class - Intermediate managerial, administrative or

professional

C1 Lower middle class - Supervisory or clerica, junior managerial,

administrative or professional

C2 Skilled working class - Skilled manual workers

D Working class - Semi and unskilled manual workers

E Those at lowest level of subsistence - State pensioners or windows (no other earner)

of casual or lowest grade workers

Bridesmagazine

Profile

• Average age -28
• 87% female
• 66% ABC1
• 45% london/SE based

Traffic

• 500,00 page impressions per month
• 30,000 unique

Rate card

• Banners - £35 cpm
• Skyscrapers - £40 cpm
• Rich Media - £45 cpm
• Promotion - from £5k
• Sponsorship - POA

Glamour

Profile

• Age Range 18-44, average age 23
• 85% single, 83% ABC1
• Average Pi £21,500
• 34% do not visit any other female website
• Glamour.com mobile- now launched on 02 & vodafone live!

Traffic

• 8 million impressions per month
• 500,00 unique users per month

Rate card

• Banners - £35 cpm
• Skyscrapers - £40 cpm
• Double skyscrappers - £50 cpm
• Rich media - m£45 cpm
• Email sponorsship from - £65 cpm
• Promotion - from £5k
• Sponsorship - POA

Vouge

Profile

• Age range 18-44 average age 28
• 93%female, 29% married, 67% workfull time
• 83% ABC1
• Average PI £47,500

Traffic

• 33 million page impressions per month
• 1.2 million unique users per month

Rate card

• Banners - £35 cpm
• Skyscrapers - £40 cpm
• Rich media - £45 cpm
• Email sponsorship from - £65 cpm
• Email list purchase - £250 cpm
• Promotion - from £5k
• Sponsorship - POA

GQ

Profile

• Average age 30
• 97% male
• 85% ABC1
• Average PI £36, 250

Traffic

• 8 million page impressions per month
• 500,000 unique users per month

Rate card

• Banners - £35 cpm
• Skyscrapers - £40 cpm
• Rich media - £45 cpm
• Email sponsorship from - £65 cpm
• Email list purchase - £250 cpm
• Promotion - From £5k
• Sponsorship - POA

Traveller 

Profile  

• Average age 38
• 48% male 
• 52% female
• Average HHi £103,000
• 91% holiday 3+ times a year

Traffic

• 2.2 million page impressions per month
• 270,000 unique users per month
• 60,000 PDA users

Rate card

• Banners - £35 cpm
• Skyscrapers - £40 cpm
• Rich media - £45 cpm
• Email sponsorship from - £65 cpm
• Email list purchase - 3250 cpm
• promotion - from £5k 
• Sponsorship - POA

Media pack is a website that shows the target audience of 6 different magazines and its precise sales, even to how much the readers earn and where they live for example Bridesmagazine is pacifically for woman from South East London. i shall now go onto doing this for my own Fortismere magazine.